“Why do we Tumbl? In the end, we use Tumblr not because it’s a great way to connect with our readers (though it is that), or because we believe this or something like it is a part of a new way forward for interaction between publishers and audience (though we think that too). We use Tumblr because it’s fun and while, you know, you can’t eat fun, or trade it in for fistfulls of dollars to fund serious journalism, we believe there’s a value in doing things we like simply because we like to do them, and that hopefully our fellow Tumblrs will too.”

http://newsweek.tumblr.com/post/255742202/why-w...

While some conversation may take place on Tumblr/Posterous, it's mostly a great way to streamline your social media workflow and tell alternative, collaborative stories. They're not social networks per se, but it makes sense to be there only when it's the best option.

A “hedgehog” mentality needs to be taken in newsrooms, which now seem to be grasping for every shiny new social media object. If it makes sense, use it. If it doesn't, don't. Period.

“Why do we Tumbl? In the end, we use Tumblr not because it’s a great way to connect with our readers (though it is that), or because we believe this or something like it is a part of a new way forward for interaction between publishers and audience (though we think that too). We use Tumblr because it’s fun and while, you know, you can’t eat fun, or trade it in for fistfulls of dollars to fund serious journalism, we believe there’s a value in doing things we like simply because we like to do them, and that hopefully our fellow Tumblrs will too.”

http://newsweek.tumblr.com/post/255742202/why-w...

While some conversation may take place on Tumblr/Posterous, it's mostly a great way to streamline your social media workflow and tell alternative, collaborative stories. They're not social networks per se, but it makes sense to be there only when it's the best option.

A “hedgehog” mentality needs to be taken in newsrooms, which now seem to be grasping for every shiny new social media object. If it makes sense, use it. If it doesn't, don't. Period.