Excerpt from my Mashable.com post today that looks at how various universities are using social media:

Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with others on the social network.

University of Texas at Austin use of Twitter for emergencies.
University of Texas at Austin use of Twitter for emergencies.

Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs. As always, please share other examples you have used or come across in the comments below.

The list includes things like emergency communication, Facebook office hours and more. Read the full post on Mashable.


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